Home Care Options
Posted by Kim on 8th July 2005
I have heard of this company and it sounds like a great alternative to nursing home placement. Anything to keep the elderly home is worth looking into.
Cathy Smith started thinking about nursing homes after her 76-year-old mother, Dolly, suffered a heart attack.Then she heard about Home Instead Senior Care, a business that sends caregivers to older people’s homes to help with nonmedical tasks or just to provide company.
The Smiths became clients of a growing senior care industry that promises to become even more lucrative as the older population increases.
Experts say the potential market is almost limitless. Propelling the growth are 36 million Americans over 65 and an additional 76 million boomers who’ll turn 65 by 2030.
Surveys show that eight of 10 seniors would prefer to “age in place,” remaining in their homes as long as possible and relying on aides when necessary.
“My parents’ caregiver has become part of our family,” Ms. Smith said.
The woman visits the Smiths twice each week, doing whatever has to be done. That may mean driving Ms. Smith’s mother to the mall or reminding her to take her medicine.
Philip Fritz, the Home Instead franchise owner in Dallas who placed the caregiver in the Smiths’ home, said most of his calls come from adult children such as Ms. Smith.
“Many are juggling the demands of two households and can’t take care of their elders by themselves anymore,” he said.
Biggest of the bunch
Mr. Fritz and his wife, Libbie, started their business with a couple of clients four years ago. Today they have 75 caregivers who serve 80 families throughout the Dallas area.National franchising companies have emerged as the largest providers in a business once populated only by individuals. Home Instead is the biggest, with 600 franchises that employ 29,000 caregivers and serve 50,000 clients annually in 47 states and five foreign countries.
The Omaha-based business adds 50 franchises a year.
Founder and president Paul Hogan said the inspiration for his company came when his grandmother moved in with his mother because she was too weak to live alone.
“Our vision was to provide many of the same services my family had provided for Grandma Eleanor,” he said.
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